Actionable Insights for Sales: How Smartcore Lead Insights Drives Smarter Decisions in B2B Food and Nutrition 

In today’s data-driven sales environment, success depends on more than collecting data—it’s about transforming it into insights that drive meaningful action. Think knowing which opportunities are worth pursuing, when to engage, and how to personalise every conversation for impact.

For sales teams in the food and nutrition industry, these decisions are everything. With complex buying cycles and thousands of potential leads to manage (especially after major events), clarity is the true competitive advantage. HubSpot’s 2025 State of Sales report reaffirms the need to lead with insights, not sales pitches, especially for building trust with prospects in the age of AI. 

In this blog post, we explore how actionable insights empower sales teams in B2B food and nutrition to make smarter, faster decisions that convert more effectively — and how Smartcore Lead Insights turns data and intelligence into direction and action.

Who are we? An Informa Markets brand, Smartcore is your best-in-class B2B food and nutrition marketing solutions partner and the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe. We help ingredient suppliers boost visibility and reach their buyers, nurture them across their buying journey, and drive business growth. Our invaluable first-party data of 409,000+ buyers, data-driven insights, and specialised digital content channels and solutions set us apart from the rest. Download Smartcore's 2025 Digital Media Kit.

What Are Actionable Insights?

Actionable insights are the stories hidden within your data. They transform raw numbers into meaningful direction, helping sales teams decide where to focus, when to act, and how to tailor their outreach.

Unlike surface-level metrics such as clicks or downloads, actionable insights reveal intent and context. They show whether a buyer is exploring, comparing, or ready to make a purchase. This understanding empowers sales teams to reach out to prospects with the right message at precisely the right time, with clarity and confidence. 

In essence, while raw data informs, actionable insights guide. They replace guesswork with evidence, allowing decisions based on patterns rather than assumptions. 

Why Actionable Insights Matter for Sales Teams

In the B2B food and nutrition industry, timing and targeting can make or break a deal. Leveraging actionable insights allows sales teams to uncover patterns in buyer behaviour, prioritise high-potential prospects, and make data-driven decisions that sharpen every stage of the sales process.

Here’s what that looks like for you: 

• Improved Targeting: You’ll be able to focus on the buyers showing clear signals of intent rather than spreading efforts thin. 

• Higher Conversion Rates: You’ll be able to prioritise follow-ups and tailor messages to resonate with each lead’s needs and readiness to buy. 

• Reduced Sales Cycle Time: Concentrate resources where the momentum is strongest, you’ll be able to accelerate deal closure. 

• Maximised ROI: You’ll be able to channel time towards the most likely-to-convert prospects and budget into the most profitable opportunities.

From Data to Direction: Actionable Insights in Practice 

Let’s see how this works in practice. Imagine this: it’s the week after an event (say Vitafoods Europe or Fi Europe). Your team returns with hundreds of leads, not all equally valuable. Some briefly visited your booth and enquired about your offerings, while others simply scanned product specifications, joined a webinar where your ingredient or product was featured, subscribed to your newsletter, or explored your listing in the exhibitor list on the event website. 

Without the right insights, every lead looks the same. But actionable insights reveal the difference. They can showcase behaviour patterns across online and offline touchpoints, identifying which leads are showing strong buying intent vs. those showing casual interest. Perhaps a buyer downloaded your brochure and revisited your company page multiple times—that’s a clear sign of readiness. Or if they stop engaging, maybe they need nurturing. 

With actionable insights, your team knows exactly where to start, who to prioritise, and how to engage with precision. That’s the power of turning data into direction.

How Smartcore Lead Insights Transforms Sales Decisions

Built specifically to address challenges faced by suppliers of ingredients and products in the B2B food and nutraceutical industry, Smartcore Lead Insights transforms complex engagement data into clear, actionable guidance. 

How? By gathering and analysing unique, high-quality behavioural signals, engagement patterns, and demographic data from across Informa Markets’ ecosystem – including physical and online interactions at Fi Europe or Vitafoods Europe, attendance to the Fi Webinar Series, Vitafoods Insights Webinar Series, content downloads across our industry-specialised Ingredients Network, Vitafoods Insights, and Fi Global Insights channels – it helps sales professionals identify buyer intent and opportunity readiness. 

Here are some of the powerful ways Smartcore Lead Insights can help your sales decisions:

• Buyer Intent Score: This reveals which leads are most likely to convert, helping you prioritise high-potential prospects.

• Topic of Interest: This gives a thorough understanding of your leads’ preferences, helping you tailor communications to be as relevant as possible.

• Lead Profile: This brings demographic, firmographic, and behavioural insights together for stronger personalisation.

Sales teams can finally move beyond lead quantity to lead quality, focusing on meaningful engagement that drives results. Rather than overwhelming teams with more data, Smartcore Lead Insights delivers the insights that matter most. It empowers you to act decisively, shorten your sales cycle, and turn intelligence into measurable growth.

Partner with us

Data is only powerful when it drives action. For today’s sales teams, actionable insights are the difference between chasing opportunities and closing them. With our AI-powered lead intelligence tool, Smartcore Lead Insights, you’ll finally be able to connect the dots—transforming buyer signals into meaningful engagement and closing deals faster. Why? This isn’t just another MarTech tool. It’s built specifically for the B2B food and nutraceutical industry, in direct response to challenges faced by companies exhibiting at our events.  

Ready to move beyond basic lead generation and act on real buyer intelligence? Book your 30-min deep-dive demo with Gregory Varghese, our Digital Sales Manager at Smartcore Lead Insights, Informa Markets. Let’s zero in on the buyers who matter most—together!