The best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects. As the official digital marketing provider brought to you by the organisers of Fi Europe and Vitafoods Europe, Smartcore provides exclusive access to organiser-verified visitor data and connects you with event attendees through impactful campaigns that deliver measurable ROI. Download Smartcore’s Digital Media Kit.
Smartcore is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Informa
Informa
Opportunity Spotted, Revenue Boosted
Maximise ROI from all your Fi Europe or Vitafoods Europe leads, not only those you had a great conversation with
Close deals faster by knowing who is currently interested in products like yours
Be relevant with your lead follow-up activities by understanding their behaviour
Focus on high potential opportunities to increase your conversion rates and boost your ROI with Smartcore Lead Insights, the AI-powered lead intelligence platform that leverages unique high-quality data and signals of the food & nutraceutical industry to increase efficiencies of your sales efforts and marketing campaigns.
Maximise your Fi Europe or Vitafoods Europe ROI
Leverage AI-powered insights into the food and nutraceutical industry, identify high-potential leads, and optimize your Customer Acquisition Cost.
Drive Marketing and Sales Efficiency
Focus your efforts on the most promising opportunities by prioritizing accounts based on buying signals and aligning your marketing and sales teams.
Shorten your sales cycle
Accelerate deal closure by unlocking unique food and nutraceutical industry intent data and identify customers most likely to buy.
Enhance Customer Relations
Foster strong connections by understanding customer preferences and behaviours, allowing for more effective engagement and responsive communication.
Increase your conversion rates
Improve lead-to-customer conversion by understanding customer behaviour, personalising the buyer journey, and optimizing your marketing and sales funnel.
Make every interaction count
Deliver exceptional customer experiences through timely follow-ups and personalised recommendations, ensuring each touchpoint adds significant value to the customer journey.
With Smartcore Lead Insights, the only AI-powered lead insights solution that uses food and nutraceutical industry specific data and signals
Capitalise on Buying Signals
Focus on high-potential opportunities to increase your conversion rates
Enrich Lead Scoring
Improve your scoring model with intent signals specific to the food and nutraceutical industry
Accelerate Deal Closures
Speed up your sales cycle by concentrating your efforts on sales-ready prospects
Stand Out with Relevant Content
Personalise your messaging based on the specific stage of your leads
Reduce Acquisition Costs
Optimise your budget by directing resources towards the most lucrative leads
Master Data-Driven Decisions
Leverage actionable insights to boost your sales tactics and marketing campaigns
Develop Effective Follow-Ups
Base follow-up strategies on lead behaviour for higher Return On Investment
Uncover Customer Preferences
Gain insights into key market topics that interest, engage, and motivate your buyers
Facilitate Impactful Sales Conversations
Perfect your sales pitches by aligning your strategies with lead interests and needs
Optimise Content Strategy
Dominate your market presence by crafting campaigns that are finely tuned to your leads’ interests
Upgrade SEO Performance
Enhance your online visibility and traffic with search terms and keywords aligned with your leads’ interests
Increase Engagement Rates
Boost interaction with relevant communications that speak directly to audience’s preferences
Elevate Customer Satisfaction
Ensure interactions that are timely and relevant to your customers’ needs
Establish Thought Leadership
Position your brand as an authority by addressing trending industry topics
Leverage Insights for Product Development
Use popular topics to guide product innovation and new offerings
Elevate Lead Nurturing
Utilise precise insights to nurture your leads successfully down the funnel
Unlock Preferred Content Formats
Capture your audience’s interest with high-impact content formats
Strengthen Lead Qualification
Analyse in-depth profiles of your leads to refine your lead qualification process
Inform Customer Journey Mapping
Leverage lead behaviour insights to design personalised customer touchpoints
Detect Upsell Opportunities
Use insights to find potential upsell and cross-sell prospects
Refine Buyer Personas
Gather rich insights on your leads to create detailed buyer profiles
Food & Nutrition exhibitors trust Smartcore Lead Insights
FREQUENTLY ASKED QUESTIONS
Smartcore Lead Insights is an AI-powered lead intelligence platform that leverages unique, high-quality buyer intent data and behavioural signals from the food and nutraceuticals ingredients industries to empower your sales and marketing efforts. By addressing the unique challenges our exhibitors face in identifying relevant opportunities, Smartcore Lead Insights enables businesses to make data-driven decisions, increase conversion rates, maximise ROI and ultimately drive growth in this competitive market.
Smartcore Lead Insights leverages high-quality deterministic data that is connected with behavioural signals linked to our leading events (Fi Europe and Vitafoods Europe), and the tracked digital footprints across our leading content channels (Ingredients Network, Fi Global Insights, Vitafoods Insights) in the food and nutraceutical ingredients industries. This unique intelligence enables us to empower your sales and marketing with opportunities and revenue.
Smartcore Lead Insights collects high-quality, reliable deterministic and behavioural data through specific offline and online sources that are highly relevant to the food and nutraceutical ingredients industries.
Offline: A significant portion is derived from onsite scanning and deterministic data shared by organiser-verified visitors at our industry-leading events (Fi Europe and Vitafoods Europe).
Online: We gather information from the digital footprint of visitors who engage with our content (research reports, webinars, articles) across our channels (Ingredients Network, Fi Global Insights, Vitafoods Insights).
This unique intelligence enables us to deliver trustworthy insights into buyer intent, interest, and preferences to empower your marketing and sales efforts.
We will only provide details of leads who have provided consent so you can be confident that the data we share is fully GDPR-compliant.
Copyright © 2025. All rights reserved. Informa Markets, a trading division of Informa PLC.