Unlock AI-Powered Lead Intelligence in B2B Food and Nutrition: Meet Smartcore Lead Insights

Why Does Lead Intelligence Matter?

At any given time, only a small number of your potential buyers are actively considering a purchase. So, relying solely on the information you receive from lead generation methods (such as gated content downloads, event badge scans, or broad demographic data) to inform your marketing plan and sales strategy is simply not enough. It does not provide the insights, depth, or speed needed to identify highly interested buyers before your competitors do. You end up with missed opportunities, wasted resources, and campaigns that fail to deliver strong returns.

That’s why lead intelligence is becoming a strategic advantage. Rather than chasing volume, it prioritises relevance. It’s not just about understanding who your leads are, but how they behave, what they’re interested in, and when they’re most likely to act.

As we’ve seen, timing is everything and lead intelligence gives you the edge you need to work smarter, target better, and grow faster. By turning behavioural signals into actionable insight, it helps sales and marketing teams focus on the right buyers, at the right moment. Here’s how Smartcore Lead Insights brings that to life. 

Smartcore Lead Insights is the AI-powered lead intelligence tool for suppliers of ingredients and products in the B2B food and nutraceutical industry. Launched this year at Vitafoods Europe 2025, the platform was designed in direct response to challenges faced by companies exhibiting at our events (Vitafoods Europe and Fi Europe). It leverages unique, high-quality industry-specific intent data and behavioural signals of target buyers to identify and prioritise high-potential leads, understand and personalise customer journeys, and ultimately shorten sales cycles. 

Unlike other platforms that might provide generic AI-driven insights for lead scoring, lead intelligence, and intent data, Smartcore Lead Insights is purpose-built exclusively for the B2B food and nutrition industry. From the specialised data sources it uses to the tailored way it scores and segments leads; it ensures complete accuracy and relevance. This means you’re not working with assumptions or guesswork, but with real data directly aligned with your ideal customer profile.

The result? A more confident go-to-market strategy that translates buyer behaviour into actionable insight.

Smartcore Lead Insights collects and analyses behavioural signals from a variety of touchpoints across the Informa Markets events and digital ecosystem. These include both physical and online interactions—think visits to your stand or editorial sessions at Fi Europe or Vitafoods Europe, attendance to the Fi Webinar Series, Vitafoods Insights Webinar Series, or custom webinars, content downloads across our industry-specialised Ingredients Network, Vitafoods Insights, and Fi Global Insights channels, and more. 

These behavioural signals are then layered with demographic and firmographic data to create rich lead profiles that boast buyer intent scores, topic of interest, lead management, and other powerful features. Read about them below:

• Buyer Intent Score: Quantifies how close a lead is to making a purchasing decision, helping you prioritise high-potential prospects. 

• Topic of Interest: Identifies the specific areas or products a lead is engaging with, enabling personalised outreach.

• Lead Management: Provides options to organise, segment, and export your lead database, ensuring seamless integration into your workflows.

• Lead Profile: Combines behavioural, demographic, and firmographic data to create a comprehensive view of each lead.  

• Lead Behaviour: Tracks and analyses engagement patterns to reveal actionable insights into buyer activity and preferences.

• Data Enrichment: Enhances lead profiles with layered demographic, firmographic, and behavioural data for deeper targeting precision.

• Segments: Groups your leads into tailored categories based on shared traits, enabling more focused and effective campaign strategies.

These features are meant to help you spot high value opportunities, accelerate the path to conversion, and boost your revenue.

No matter which side you play for, Smartcore Lead Insights empowers you to work smarter, not harder. Let’s dive deeper: 

1. For Sales teams, it helps you:

• Focus on high-potential leads ready to convert

• Personalise outreach with enriched buyer data

• Streamline your process to close deals faster

    2. For marketing teams, it helps you:

• Segment audiences and create targeted campaigns that resonate strongly

• Reduce cost per lead while increasing engagement

• Discover new audiences that mirror your best-performing leads

By encouraging alignment between sales and marketing, Smartcore Lead Insights ensures both teams are equipped with shared visibility into buyer activity and lead status to achieve common goals—maximising ROI and driving business growth. 

Smartcore Lead Insights isn’t just another MarTech tool. It’s built specifically for the B2B food and nutraceutical industry, for suppliers of ingredients and finished products who are ready to move beyond basic lead generation and act on real buyer intelligence. 

With Smartcore Lead Insights, you’ll zero in on the buyers who matter most, spot engagement signals before your competitors do, tailor your outreach for higher impact, and – best of all – align sales and marketing for stronger results.

Ready to see it in action? Book your live 30-min deep-dive demo with Gregory Varghese, our Digital Sales Manager at Smartcore Lead Insights, Informa Markets. Let’s turn intelligence into impact—together!