Smartcore is part of the Informa Markets Division of Informa PLC


Success Stories

Prolactal Success Story


Prolactal, a prominent producer and distributer of milk and whey derivatives created from organic cow, goat, sheep, GMO-free and lactose-free milk, partnered with us at Smartcore to run a smarter digital marketing campaign leading up to Fi Europe 2023. In this Success Story, Shan Mahmood, Product Marketing Manager, delves into their strategy to enhance brand awareness and visibility of their new products at the event.

IMCD Success Story


IMCD Food & Nutrition partnered with us at Smartcore to run a smarter digital marketing campaign in the lead-up to Fi Europe 2023, which carried on post show too. In this Success Story, Mariana Augusto, EMEA Marketing Specialist, shares insights into their strategy to boost brand awareness and thought leadership around the event.

Gencor Success Story


Nutraceutical ingredients specialist Gencor executed a strategic ‘Platinum’ Thematic Sponsorship campaign with Smartcore to establish thought leadership and amplify brand visibility in the industry. In this Success Story, Maggie McNamara, Marketing Director, explains their campaign choice, the webinar theme, and how the package gave them a competitive edge in the market.

Fonterra Success Story

Fonterra ran a strategic digital marketing campaign to promote their wellbeing nutrition solutions brand, Nutiani, to Fi Europe 2022 attendees. In this Success Story, Alexandra Williams, Marketing Manager – Europe, explains how the exporter of dairy products selected the digital tools relevant to its goals and the significance of having a pre-event marketing campaign.

Cosun Protein Success Story


Cosun Protein, a new business unit within the Royal Cosun Group, entered the digital marketing space in the lead up to Fi Europe 2022 to increase awareness and exposure of its first plant-based protein. Hanna Heijnen, Marketing & Communication Specialist, discusses the goals, the digital products, and the impact of their digital marketing campaign.

Fuji Capsule Co. Success Story


Fuji Capsule Co., Ltd., a pioneering soft capsule manufacturer in Japan, has maintained and developed an integrated production system since its inauguration in 1939. The company made its digital marketing debut in December 2022 with Smartcore.

Denk Success Story

German-based Denk Ingredients made its first foray into digital marketing in the lead up to Fi Europe 2021. Helin Cetindere, Junior Marketing Manager, explains how the distributor of branded health ingredients selected the marketing tools best suited to its goals, and how it measured the success of its campaign. 

Prayon Success Story

Belgian phosphate specialist Prayon ran an innovative, video-based marketing campaign with Smartcore to highlight its products and in-house expertise to Fi Europe 2021 attendees. Corine Petry, Head of Communications, explains how they booseted the company's profile.

Uelzena Success Story


Uelzena Ingredients always includes digital tools in its annual marketing plan.As a long-standing client of Smartcore, Uelzena Ingredients always includes digital tools in its annual marketing plan. Anja Brand, Brand Manager, explains how the company adapted and extended its 2021 campaign when Covid-19 prevented in-person attendance at Fi Europe.