Success Stories

SynbioTech partnered with Smartcore to elevate their digital marketing efforts. In this Success Story, William Lu, Assistant Manager–Marketing, shares his insights on their two successful campaigns — a webinar partnership and a custom whitepaper production and promotion.

EffePharm partnered with Smartcore on a webinar in the Healthy Ageing category.  In this success story, Hannah Lu, Marketing Coordinator, shares her insights on their successful campaign.

Zooca®, the Norwegian-based company and pioneers of the nutritious zooplankton in the Arctic Ocean (Calanus finmarchicus), partnered with us at Smartcore to elevate their brand and product awareness for their presence at Vitafoods Europe 2024.

WACKER BIOSOLUTIONS, the life science division of the Munich-based WACKER group and a valued client, partnered with us to enhance their brand awareness in the months leading up to Vitafoods Europe 2024.

Uelzena Ingredients, an esteemed name in the baking, confectionery, and delicatessen industry and a valued client of Smartcore, launched a smarter digital campaign to enhance their presence at Fi Europe 2023. 

IMCD Food & Nutrition partnered with us at Smartcore to run a smarter digital marketing campaign in the lead-up to Fi Europe 2023, which carried on post show too. In this Success Story, Mariana Augusto, EMEA Marketing Specialist, shares insights into their strategy to boost brand awareness and thought leadership around the event.

Nutraceutical ingredients specialist Gencor executed a strategic ‘Platinum’ Thematic Sponsorship campaign with Smartcore to establish thought leadership and amplify brand visibility in the industry. In this Success Story, Maggie McNamara, Marketing Director, explains their campaign choice, the webinar theme, and how the package gave them a competitive edge in the market.

Prolactal, a prominent producer and distributor of milk and whey derivatives created from organic cow, goat, sheep, GMO-free and lactose-free milk, partnered with us at Smartcore to run a smarter digital marketing campaign leading up to Fi Europe 2023. In this Success Story, Shan Mahmood, Product Marketing Manager, delves into their strategy to enhance...

Fonterra ran a strategic digital marketing campaign to promote their wellbeing nutrition solutions brand, Nutiani, to Fi Europe 2022 attendees. In this Success Story, Alexandra Williams, Marketing Manager – Europe, explains how the exporter of dairy products selected the digital tools relevant to its goals and the significance of having a pre-event marketing campaign.

Fuji Capsule Co., Ltd., a pioneering soft capsule manufacturer in Japan, has maintained and developed an integrated production system since its inauguration in 1939. The company made its digital marketing debut in December 2022 with Smartcore.

Cosun Protein, a new business unit within the Royal Cosun Group, entered the digital marketing space in the lead up to Fi Europe 2022 to increase awareness and exposure of its first plant-based protein. Hanna Heijnen, Marketing & Communication Specialist, discusses the goals, the digital products, and the impact of their digital marketing campaign.

Belgian phosphate specialist Prayon ran an innovative, video-based marketing campaign with Smartcore to highlight its products and in-house expertise to Fi Europe 2021 attendees. Corine Petry, Head of Communications, explains how they boosted the company's profile.

Uelzena Ingredients always includes digital tools in its annual marketing plan. As a long-standing client of Smartcore, Uelzena Ingredients always includes digital tools in its annual marketing plan. Anja Brand, Brand Manager, explains how the company adapted and extended its 2021 campaign when Covid-19 prevented in-person attendance at Fi Europe.

German-based Denk Ingredients made its first foray into digital marketing in the lead up to Fi Europe 2021. Helin Cetindere, Junior Marketing Manager, explains how the distributor of branded health ingredients selected the marketing tools best suited to its goals, and how it measured the success of its campaign.