Backing Breakthroughs: 
Smartcore Sponsors the Vitafoods Europe Innovation Awards 2026

Starting this year off strong, Smartcore is proud to sponsor the Vitafoods Europe Innovation Awards 2026. It underlines what we stand for: elevating the food and nutrition industry by empowering suppliers to highlight innovations and turn marketing into measurable growth.

An Informa Markets brand, Smartcore is the best‑in‑class B2B food and nutrition digital marketing solutions partner and the official digital marketing provider for exhibitors at Vitafoods Europe. 

The Vitafoods Europe Innovation Awards recognise the outstanding ingredients, finished products, and initiatives that are redefining the nutraceutical landscape. The categories span the breadth of the industry: Sports Nutrition and Active Lifestyle, Immune and Gut Health, Cognitive and Emotional Health, Healthy Ageing, Weight Management, and Nutricosmetics. Plus, the most innovative Consumer‑ready Nutraceutical Finished Product, Diversity & Inclusion, and Sustainability. Entries are evaluated by an independent panel of industry experts selected for their knowledge, credentials, and objectivity.

The deadline to submit an entry for the awards was 6th March 2026. Winners will be announced during the awards ceremony at Vitafoods Europe 2026 on 5th May in Barcelona, Spain. 

What’s in it for entrants? The chance to showcase your innovation, gain industry recognition, and connect with leaders across the global nutraceutical community. The winners receive an on‑stage trophy presentation and official press coverage. Winners and finalists also receive onsite visibility with organiser-provided custom graphics. 

Taking this recognition to the next level, Smartcore is thrilled to sponsor a prize for the winner in each category: a bespoke brand awareness Webinar Sponsorship Package valued at €5,000. 

Why did we choose a webinar for the winners? Our first-ever B2B Food and Nutrition Marketing Report 2026 (global survey of 280+ professionals) gives us deep insights into buyer-supplier relationships and how our industry is evolving. According to our report, we know that:

• 22% of buyers research new suppliers through webinars and online sessions.

• 29% say webinars and videos are among the most valuable content types when researching suppliers.

• 30% prefer suppliers to engage them via webinars and online sessions.

Together, these stats show webinars working across discovery, evaluation, and preferred engagement—especially before major trade shows, when shortlisting happens (more on that here). And so, for suppliers in the industry, whether you’re celebrating a breakthrough ingredient, product, or initiative, this prize is here to help you build brand awareness through a focused digital marketing campaign to highly engaged and interested buyers. 

Boost-Your-Event Packages: If you’re exhibiting at the next Vitafoods Europe, book a free demo with our team to explore how you can reach organiser‑verified visitor data and connect directly with event attendees through our digital marketing campaigns.

Let’s keep celebrating the innovations that move nutraceuticals forward—and ensure they’re seen, understood, and acted on by the buyers who matter.