Any dataset contains useful information — but our first B2B food and nutrition marketing survey revealed some surprises too. The biggest one? Buyers and suppliers aren’t fully aligned on what matters most to a successful relationship. 

Welcome to the B2B Food and Nutrition Marketing Report 2026 by Smartcore. An Informa Markets digital marketing brand, we sit at the intersection of events such as Fi Europe and Vitafoods Europe and supplier-buyer relationships. This gives us a front-row seat to how our industry is evolving. 

Our report brings a first-of-its-kind clarity to that new reality. Built from the insights of over 280 professionals across the global B2B food, beverage, and nutraceutical landscape, it reveals where supplier ambition meets buyer expectation, and where misalignment is quietly costing opportunities.

You’ll see what's working, what's changing, and where focus is needed next.

Take a sneak peak inside: 

• Why this report and why now?

• What B2B suppliers are doing in 2026

• What B2B buyers want and how they engage

• Key trends for 2026

• Conclusion and recommendations

If you want to make smarter marketing decisions, align your strategy with buyer expectations, and refine how you connect with your audience, this report is your starting point for the year ahead. Get your copy of the B2B Food and Nutrition Marketing Report 2026 today!