Utilising Vitafoods Europe Visitor Data for Targeted Marketing: Smartcore Insights

📅 11 February 2026 | ⏱️ 5 minute read

As you prepare to exhibit at Vitafoods Europe 2026 – where the global nutraceutical community comes together to connect and do business – did you know you can (and should) leverage Vitafoods Europe visitor data to plan your targeted digital marketing campaigns?

With over 30,000 attendees and over 1,600 exhibitors expected at the trade show, strategising a smart digital marketing plan is essential to ensure you stand out in the crowd. And we can help you do just that.

As the official digital marketing provider brought to you by the organisers of Vitafoods Europe, our team of digital marketing experts has put together valuable tips and strategies to help you maximise your outreach, impact, and ROI. In this blog post, you'll learn how to prepare for a targeted digital marketing campaign, deep dive into insights surrounding Vitafoods Europe visitor data, and uncover steps for a successful pre-event promotional strategy.

Who are we? An Informa Markets brand, Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that that help ingredient suppliers reach their buyers and drive business growth. As the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe, we boost your visibility and connect you with event attendees. Explore our Digital Media Kit.

What is Targeted Digital Marketing?

Targeted digital marketing relies on data-driven insights such as demographics, interests, and behaviours, to accurately display your advertisements to specific targeted audiences. These strong audience segmentation practices empower you to be precise with your ads, ensuring you reach the right people—those really interested in your offerings.

How to Prepare for a Targeted Digital Marketing Campaign

Preparing for a targeted digital marketing campaign is essential for effectively reaching and engaging your audience. This section explores the steps to drive meaningful engagement and results.

1. Identify your persona: Understanding your target audience is important. Begin by defining the key characteristics of your ideal customer, including demographics, job titles, industries, behaviours, interests, and the challenges they face. This will provide a better understanding of who they are, where they are located, and what they’re searching for, helping you determine their relevance to your business. You can then customise your targeted marketing strategy to increase its effectiveness.

2. Plan your activations: Develop your marketing activities around your personas. This could include engaging social media posts announcing your presence at Vitafoods Europe 2026 and personalised emails inviting them to meet you at your booth, alongside informative articles that explain the science behind the products you’re launching or showcasing at the event.

3. Craft your content: Create material that aligns with your personas, addressing their unique interests and needs. For instance, R&D professionals may require different messaging and technical insights, while buyers in purchasing procurement may seek practical solutions. Tailor your content accordingly.

How to Use Vitafoods Europe Visitor Data for a Targeted Digital Marketing Campaign

Vitafoods Europe provides a wealth of data that can greatly benefit your digital marketing efforts and help you unlock valubale business opportunities at the event. Consider these insights from the Vitafoods Europe 2025 results: 97% of visitors have decision-making power, and from these, 56% visit to meet with existing suppliers, 52% to see the latest research and developments, 51% to buy / source new products / services and to keep up to date with global industry trends, 35% to network with peers / other visitors, and 21% to sell new ingredients / products or services.

Let's Deep Dive into Vitafoods Europe Visitor Data

Let us break it down further. The Vitafoods Europe visitor profile from the show's report shows the following:

Top 10 countries: We see the highest percentage of visitors from Spain, followed by France, China, and Germany. Not too far behind is Italy and the United Kingdom, then the Netherlands, United States of America, Poland, and Switzerland.

Top job functions: Brand owner / management and Business development are the primary job functions, followed by Product development / innovation and Sales. Then we see Purchasing / procurement / buying, Marketing, Research / scientific / analytic, Corporate Management, Consulting / advisory, and Operations.

Top business activity: Manufacturers fall in the top business activity of Vitafoods Europe visitors. Following closely are Distributors. After this we see retailers, service providers / consulting, contract manufacturers, wholesalers, private label providers, academic professionals, equipment providers, and press / media.

Top visitor interests: In descending order, we have Women's health, Immune support, Digestive health, Healthy ageing, Bone & joint health 42.1, Cognitive & mental health, Sports nutrition, Skin health, and Sleep health. Then comes Metabolic health, Weight management, Cardiovascular health, Men's health, Children's health, Eye health, Cancer risk reduction, and Pet health (data based on multiple online responses).

Sector interests: We see a majority of visitors interested in Ingredients & raw materials. Following closely behind is Branded finished products and Contract manufacturing (bespoke product development). Those interested in Services and equipments rounds off the list.

Leverage this Data Effectively

Here’s how you can utilise Vitafoods Europe visitor data for your targeted digital marketing campaigns:

Segment your audience: Use the visitor data to segment your audience into specific groups based on their roles, industries, and locations. This will allow you to create more targeted and relevant marketing messages.
Personalise your outreach: With detailed information about your audience, you can personalise your marketing efforts. Tailor your emails, advertisements, and content to meet the specific needs and interests of each segment.
Optimise your campaigns: Continuously monitor and analyse the performance of your marketing campaigns. Use the insights gained from the data to refine your strategies and improve your results.

Remember, targeted digital marketing could be what differentiates you from your competitors and empowers you to stand out among the hundreds of participating brands. With this framework and our crucial insights, you are well on your way to crafting a smarter marketing strategy.

Next Steps

How can Smartcore help you? As the official digital marketing provider for exhibitors at Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.

Explore our Boost-Your-Event Packages, specifically designed to boost your Vitafoods Europe event visibility, help you get in front of your target audience, and achieve any other event objectives. Depending on your goals, we offer custom packages tailored to your needs: Top of Mind provides the most detailed targeting solution to potential visitors, High Relevance offers direct connection with pre-registered visitors, and High Reach drives awareness and visibility for your brand among a highly-relevant audience. Not only this, you'll see an audience reach of up to 120,000, a boost in brand awareness of up to 25%, and an increase in stand traffic of up to 20%.

Alternatively, if you're looking for standalone options, choose from among our top targeted products: Targeted Ads engage organiser-verified event attendees on reputable third-party websites, Targeted Custom Branded Email reaches pre-registered visitors with a custom email, and an Advert in the Event Trend Guide spotlights your brand among the most important innovations at the event.

Hear from exhibitors such as Quimivita and PLT Health Solutions how we’ve helped them boost visibility and achieve other event goals. Contact us today to learn more about the pre-event marketing solutions we offer, the challenges we can address for your brand, and to start writing your own success story at Vitafoods Europe.

Written by Serena Botelho

Serena is a digital marketing enthusiast with a passion for storytelling that empowers businesses to elevate their successes. Determined to inspire audiences, she enjoys collaborating with expert marketing teams to produce insightful content tailored to B2B audiences. In her free time, Serena loves cooking, creating content, and playing music.