Utilising Fi Europe Visitor Data for Targeted Marketing: Smartcore Insights

📅 08 September 2025 | ⏱️ 5 minute read

As you prepare to exhibit at Fi Europe 2025 – the leading global event for food ingredients – did you know you can (and should) leverage Fi Europe visitor data to plan your targeted marketing campaigns? With an expected attendance of over 24,500 professionals visiting from over 135 countries, and over 1,550 exhibiting companies expected at the event, strategising a smart digital marketing plan is essential to ensure you stand out in the crowd. We can help you do just that!

As the official digital marketing provider brought to you by the organisers of Fi Europe, our team of digital marketing experts has put together valuable tips and strategies to help you maximise your outreach, impact, and ROI. In this blog post, you'll learn how to prepare for a targeted digital marketing campaign, deep dive into insights surrounding Fi Europe visitor data, and uncover steps for a successful pre-event promotional strategy.

Who are we? An Informa Markets brand, Smartcore is your best-in-class B2B food and nutrition marketing solutions partner and the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe. We help ingredient suppliers boost visibility and reach their buyers, nurture them across their buying journey, and drive business growth. Our invaluable first-party data of 409,000+ buyers set us apart from the rest. Download Smartcore's Digital Media Kit.

What is Targeted Digital Marketing?

Targeted digital marketing relies on data-driven insights such as demographics, interests, and behaviours, to accurately display your advertisements to specific targeted audiences. These strong audience segmentation practices empower you to be precise with your ads, ensuring you reach the right people—those really interested in your offerings.

How to Prepare for a Targeted Digital Marketing Campaign

Preparing for a targeted digital marketing campaign is essential for effectively reaching and engaging your audience. This section explores the steps to drive meaningful engagement and results.

Identify your persona: Understanding your target audience is important. Begin by defining the key characteristics of your ideal customer, including demographics, job titles, industries, behaviours, interests, and the challenges they face. This will provide a better understanding of who they are, where they are located, and what they’re searching for, helping you determine their relevance to your business. You can then customise your targeted marketing strategy to increase its effectiveness.

2. Plan your activations: Develop your marketing activities around your personas. This could include engaging social media posts announcing your presence at Fi Europe 2025, personalised emails inviting them to meet you at your booth, and informative articles that explain the science behind the products you’re launching at the event.

3. Craft your content: Create material that aligns with your personas, addressing their unique interests and needs. HubSpot’s State of Marketing 2024 report highlights the importance of offering your readers valuable information. For instance, R&D professionals may require different messaging and technical insights, while buyers in purchasing or procurement may seek practical solutions. Tailor your content accordingly.

How to Utilise Fi Europe Visitor Data for Targeted Digital Marketing Campaign

Fi Europe provides a wealth of data that can greatly benefit your digital marketing efforts and help you unlock valubale business opportunities at the event. Consider these insights from the Fi Europe 2024 post-show report: the audience you will meet at the event includes 80% of attendees who have decision-making power and 64% of attendees who are C-suite executives.

Deep Dive into Fi Europe Visitor Data

Let us break it down further. The Fi Europe visitor profile from the above-mentioned report features the following:

Top 10 countries: We see the highest percentage of visitors from Germany, followed by the Netherlands, then Italy, United Kingdom, and France, followed by Spain, Poland, Belgium, Switzerland, and Greece.

Top job functions: Procurement/ Purchasing are the primary job function of visitors, followed by General management. Then we see Distribution, Product development, Research & development, Consultancy, and Marketing.

Top business activity: Distributor/ import/ export services are the top business activities of Fi Europe visitors. Following closely are Manufacturers of ingredients/ additives and Manufacturers of food & beverage finished products. Then we have Consulting, Raw material suppliers, and contract manufacturers/ private label manufacturers.

Top primary business sectors: In descending order, we have Bakery, Dairy, Natural products, Confectionery, Food supplements/ nutraceuticals, Functional food & beverages, Meat & meat products, Desserts/ ice cream, Vegetarian/ vegan products, and Snacks.

Top visitor interest in show area: Multiple responses show us that Food ingredients is top, followed by Natural ingredients and Health ingredients. Then we see Food manufacturing technology & solutions, Organic ingredients, Start-up pavilion, and Pet-food suppliers hub.

Leverage this Data Effectively

Here’s how you can utilise Fi Europe visitor data for your targeted marketing campaigns:

Segment your audience: Use the visitor data to segment your audience into specific groups based on their roles, industries, and locations. This will allow you to create more targeted and relevant marketing messages.
Personalise your outreach: With detailed information about your audience, you can personalise your marketing efforts. Tailor your emails, advertisements, and content to meet the specific needs and interests of each segment.
Optimise your campaigns: Continuously monitor and analyse the performance of your marketing campaigns. Use the insights gained from the data to refine your strategies and improve your results.

Remember, targeted digital marketing could be what differentiates you from your competitors and empowers you to stand out among the hundreds of participating brands. With this framework and our crucial insights, you are well on your way to crafting a smarter marketing strategy.

Next Steps

How can Smartcore help you? As the official digital marketing provider for exhibitors at Fi Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI. Explore our Boost-Your-Event Packages, specifically designed with you in mind—to boost your Vitafoods Europe event visibility, help you get in front of your target audience, and achieve any other event objectives.

Depending on your goals, we offer custom packages tailored to your needs: our Top of Mind event package provides the most detailed targeting solution to potential visitors, the High Relevance one offers direct connection with pre-registered visitors, and the High Reach drives awareness and visibility for your brand among a highly-relevant audience. Choose yours today and let's help you stand out among the hundreds of participating companies at the event. Not only this, you'll see an audience reach of up to 120,000, a boost in brand awareness of up to 25%, and an increase in stand traffic of up to 20% .

Partner with us and boost your digital marketing efforts for Fi Europe 2025 and beyond. Explore some of our success stories to see how we’ve helped other exhibiting companies elevate their event visibility. Contact us today to learn more about the pre-event marketing solutions we offer, the challenges we can address for your brand, and to start writing your own success story at Fi Europe.

Written by Serena Botelho

Serena is a digital marketing enthusiast with a passion for storytelling that empowers businesses to elevate their successes. Determined to inspire audiences, she enjoys collaborating with expert marketing teams to produce insightful content tailored to B2B audiences. In her free time, Serena loves cooking, creating content, and playing music.