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Spins to Wins – Smartcore Celebrates Success at the Eventex Awards 2024
10 June 2024 (Amsterdam, NL) Smartcore, the best-in-class B2B food and nutrition marketing solutions partner, triumphs at the Eventex Awards 2024.
Nominated for their gamified lead generation tool, Spin-to-Win, Smartcore walked away with the People’s Choice Marketing, Communications, & Strategy (Bronze) honour. This achievement speaks to Smartcore’s passion for smarter solutions, creativity and innovation, and top-notch digital marketing campaigns.
Andreas Mavrommatis, Senior Marketing Director, Informa Markets, says, “I’m thrilled by this win. It’s a testament to the smart work and ingenuity of the Smartcore team.” Dimitrios Kales, Head of Commercial Marketing, Informa Markets, adds, “Spin-to-Win has truly revolutionised our approach to engagement at events, and the Smartcore team is truly deserving of this award.”
Founded in 2009 to recognise stars in the world of events and experiential marketing, the Eventex Awards highlight the best events, brand experiences, tech, suppliers, and venues from the world of events. This year’s 14th edition saw a record-breaking 1,207 entries from 62 countries and 6 continents. Out of these, the Netherlands has 24 winners and Smartcore takes centre stage as one.
“Smartcore’s success at the Eventex Awards highlights our commitment to smarter solutions that deliver greater returns, and we are determined to continue pushing the boundaries of what’s possible in B2B food and nutrition marketing,” says Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa Markets. This sentiment is echoed by Eventex judge Juta Šteinerte, Director of Marketing, Communication and Customer Department, BALTA, part of PZU, who remarked during the judging process, “Remarkable results achieved.”
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets, adds, “This recognition underscores our enthusiasm for innovation in digital marketing, customer engagement, and lead generation through gamified solutions.”
Campaign Highlights:
The Spin-to-Win campaign was designed to address the time constraints and hectic schedules of exhibitors. Innovation and creativity were vital at every stage, connecting the dots in this well-thought out and planned strategy. The Smartcore team implemented a three-phase marketing strategy that included generating awareness via targeted email, telemarketing campaigns, and social media. Hand-delivered personalised invitations to exhibitors maximised engagement, and the Spin-to-Win game onsite provided a fun and interactive way to facilitate lead capture through badge scanning, ensuring efficient follow-up by the digital sales team.
Results:
The effectiveness of the Spin-to-Win campaign is reflected in the remarkable results. The campaign engaged 325 participants in the Spin-to-Win game and generated 282 interested leads, representing potential long-term business opportunities. It achieved an impressive ROI of 350%, demonstrating its efficiency and value. The campaign's long-term impact was evident with pipeline revenue exceeding €250,000, and it also provided immediate financial benefits with onsite revenue amounting to €63,000.
The success of the Spin-to-Win campaign reverberated not only through the quantifiable results but also in the qualitative impact it had on Smartcore's brand image. Positive feedback from participants further solidified the campaign's success, turning it into a benchmark for future industry events, and establishing Smartcore as a pioneer in innovative and effective digital marketing strategies.
View the complete list of Eventex Awards 2024 winners here.
About Smartcore:
Smartcore is the best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects. Masters in all things digital marketing, our invaluable data, including an extensive global network of over 400,000 ingredients buyers, data-driven insights, and specialised digital content channels in the B2B food and nutrition industry are what set us apart from the rest. This strong synergy translates into smarter solutions that we custom-created to maximise your brand awareness, generate excellent-quality leads, and deliver greater returns on your investment and time. With us, you can reach your buyers with smarter digital campaigns, achieve exceptional results, and make a lasting impact. Download Smartcore's 2024 Digital Media Kit.
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