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The AI-Powered Lead Intelligence Tool for Suppliers of Ingredients and Products in the Food and Nutraceutical Industry
Smartcore unveils Smartcore Lead Insights at Vitafoods Europe 2025
11 June 2025 (Amsterdam, NL) Driven by data, designed for smarter sales and marketing of ingredients and products in the B2B food and nutraceutical industry – meet Smartcore Lead Insights.
Brought to you by Smartcore, an Informa Markets brand and the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe, this breakthrough AI-powered lead intelligence tool made its official debut onsite at Vitafoods Europe 2025. Built with B2B sellers exhibiting at these events, it’s for exhibitors looking to take their event ROI to the next level.
Smartcore Lead Insights leverages unique, high-quality intent data and behavioural signals of buyers to identify and prioritise high-potential leads, understand and personalise customer journeys, and ultimately, shorten sales cycles.
Simply put, Smartcore Lead Insights helps B2B suppliers of ingredients and products in the food and nutraceutical industry align with their buyers’ needs, strategise next business moves, and turn insights into sales. It’s a must-have platform for sellers who wish to maximise their return on investment at Vitafoods Europe and Fi Europe.
Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa Markets, says, “Our customer research shows that timely, relevant follow-ups are crucial to sales and marketing success. Smartcore Lead Insights solves this challenge by unifying physical and digital touchpoints, giving exhibitors the data they need to convert quality connections into valuable relationships.”
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets, adds, “This is just the beginning of how we're empowering exhibitors at our events – transforming intelligence into impact and delivering solutions where it matters most.”
Smartcore Lead Insights is truly leading innovation in the B2B food and nutraceutical industry – turning lead data into actionable insights that drive real competitive advantage.
Get Smartcore Lead Insights:
Book your live 30-min deep-dive demo with Gregory Varghese, Digital Sales Manager, Smartcore Lead Insights at Informa Markets.
About Smartcore:
Smartcore is the best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that help ingredient suppliers reach their buyers and drive business growth. Our invaluable data – including a global database of 409,000+ buyers – unrivalled expertise in your prospects, data-driven insights, and specialised digital content channels set us apart from the rest. Smartcore Lead Insights, our AI-powered lead intelligence platform, takes this further – bringing the intent data and buying signals you need to prioritise your leads, enhance targeting and engagement, and drive higher conversions. Our custom-created smarter solutions work in synergy to maximise your brand awareness, generate high-quality leads, and establish thought leadership – all while driving measurable results and ROI. Download Smartcore's 2025 Digital Media Kit.
Work with Smartcore:
Book your live 30-min demo with Viviana Cristini, Head of Digital Sales, Smartcore at Informa Markets.
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