Smartcore is part of the Informa Markets Division of Informa PLC


How to Unlock New Audiences Through Paid Campaigns

The digital age has brought in abundant opportunities for businesses to thrive and expand. Among these, the ability to unlock and reach new, targeted audiences through paid digital marketing campaigns is both an art and a science, with far-reaching effects. This capability is essential because it enables businesses to amplify brand awareness and growth possibilities, drive improved innovation, and enhance business resilience.

In today’s competitive landscape, businesses that harness the power of paid campaigns and targeted data to refine their messaging, product development, and customer experiences are the ones positioned for sustained success. This blog post unveils the tactics you can employ to use the full potential of paid digital marketing campaigns. It sheds light on why it's a crucial strategy for businesses in 2023 and beyond.

Understanding Paid Campaigns

Before diving into the fundamentals of audience expansion, let's first define what paid campaigns are in the context of digital marketing. Paid campaigns include different paid advertising strategies that businesses utilise to promote their products or services online. Yes, it’s that simple. From sponsored content to display advertising, targeted ads, and social media ads, these campaigns share a common aim: to rapidly expand your reach to intended audiences. They ensure your message is delivered to those most interested in your products and services.

At Smartcore, we specialise in digital marketing for suppliers of food, beverage, and nutraceuticals ingredients. If you’re looking to reach beyond your existing audience database, select your buyers from our database of over 360,000 ingredients professionals. We have the precise data and innovative products, specifically Targeted Ads, to help you generate highly qualified leads and set your business up for long-term success. 

Significance of Paid Campaigns in Audience Expansion

Paid campaigns have become indispensable in today's digital landscape for several reasons. Yes, they allow you to reach new and untapped audiences, extending your brand's visibility far beyond your existing customer database. But the added advantages they offer are equally impressive:

  • Enhanced Brand Awareness: Consistent exposure to your brand through paid campaigns helps build recognition and trust among potential customers. 
  • Instant Visibility: These campaigns can quickly enhance your online presence, helping you stand out in a crowded digital marketplace. 
  • Precise Targeting: Paid campaigns empower you to target specific demographics, interests, and behaviours, ensuring your message reaches the right people at the right time. 
  • Flexible Budgeting: You have flexibility in budget allocation and can adjust your spending based on performance. This guarantees you get the most out of your advertising budget while avoiding unnecessary expenses. 
  • Measurable Return on Investment (ROI): Unlike traditional advertising methods, digital campaigns provide strong analytics, allowing you to measure your ROI with accuracy.

If you’re usure where to begin, consider Targeted Ads. They are a perfect paid tool that can enhance your visibility and help you reach targeted audiences—over 2,120,000 unique annual visitors to our websites (Ingredients NetworkFi Global Insights, and Vitafoods Insights) or organiser-verified attendees of Fi Europe and Vitafoods Europe—through display banners, LinkedIn ads or InStream videos as they browse the web. You can also segment this targeted audience further based on their job function and nature of business or region.

Unlock New Audiences Through Paid Campaigns

Get started on your journey to unlocking new audiences through paid campaigns:  

  • Set Campaign Goals: Establish clear objectives for your paid campaigns. Whether it's brand awareness or lead generation, define what you want to achieve. 
  • Define Your Audience: Clearly identify your target audience and segment them into groups based on characteristics such as demographics, interests, and behaviours. Understanding these segments helps you create relevant campaigns that resonate with each group's specific needs and preferences. 
  • Choose the Right Platforms: Select the digital platforms where your target audience is most active. This might include social media, search engines, or industry-specific websites. Ingredients NetworkFi Global Insights, and Vitafoods Insights are such platforms that can help you reach a highly engaged audience in the food and beverage industry. 
  • Craft Compelling Advertisements: Create engaging and persuasive ad content that resonates with your audience. Highlight the benefits of your products or services. 
  • Leverage A/B Testing: Experiment with different ad creatives, headlines, subject lines, and call-to-actions to find out what resonates best with your audience. 
  • Allocate Budget Wisely: Decide a budget that aligns with your campaign goals and allocate funds effectively across different platforms and ad types. Implement Targeting Techniques: Utilise advanced targeting options offered by advertising platforms. This includes demographic, interest-based, behavioural targeting, and retargeting. 
  • Monitor and Optimise: Continuously track the performance of your campaigns. Analyse data, find areas for improvement, and make data-driven adjustments. Monitor key performance indicators (KPIs) such as audience reach, impressions, clicks on your advertisements, as well as CPM (cost per mille), CPA (cost per acquisition), and CPC (cost per click). 
  • Use Remarketing: Re-engage with users who have shown interest but didn't convert. Implement remarketing strategies to bring them back into the conversion funnel. 
  • Adapt and Evolve: Stay updated with the latest trends and changes in the digital marketing landscape. Be flexible and adapt your strategies as needed to reach new audiences effectively. 

Do you need help identifying and reaching your relevant ingredients buyers? Take a look at our FREE Audience Reach Calculator. This tool enables you to select your target audience from our database of over 360,000 ingredients professionals and segment them by product and industry interest, job function and level, and geographical location. You will receive the estimated audience number you can target with our digital marketing campaigns directly to your inbox. 

Partner with us

In conclusion, unlocking new audiences through paid campaigns is a necessity in the current digital landscape. By embracing digital marketing and leveraging the power of paid campaigns, you can magnify your reach, connect with untapped audiences, and drive meaningful results for your business.  

Ready to take the next step in your audience expansion journey? Partner with us at Smartcore. Our expertise in digital marketing for suppliers of food, beverage, and nutraceutical ingredients can help you navigate the complexities of paid campaigns and achieve measurable ROI. Explore some of our success stories to see how we’ve helped other businesses in unlocking new audiences through paid digital marketing campaigns.   

Contact us today to learn more about the services we offer and the challenges we can address for your brand. Get in touch here.



Serena Warren

06 October 2023