How to Successfully Reach Event Attendees at Vitafoods Europe 2025 with Digital Marketing

If you’re exhibiting at Vitafoods Europe, explore our Boost-Your-Event Packages, custom-created to boost your event visibility. Discover how other exhibiting companies have leveraged our digital solutions for exclusive access to organiser-verified visitor data and to connect with their target buyers visiting Vitafoods Europe—check out our success stories. 

Proven Solutions to Successfully Reach Event Attendees with Digital Marketing

1. Targeted Emails: The importance of email marketing is often downplayed, but did you know that targeted emails (emails sent to a specific audience segment based on your chosen criteria such as industry, job title, and location) can substantially improve your digital marketing efforts? Segmentation and relevant data are crucial to ensure you reach relevant, engaged, and interested buyers. The first thing to do is to confirm you have access to a relevant email list. This is essential to the success of your whole campaign. Once you have segmented the list based on the audience you want to target, you need to customise your email with engaging content, a clear call-to-action (CTA) and an attention-grabbing subject line, and finally, you are ready to begin your targeted email campaign.

If you’re exhibiting at Vitafoods Europe and choose to secure a Boost-Your-Event Package, we provide GDPR-compliant access to all marketable pre-registered visitors for your targeted email campaign.

2. Banner Advertisements: Design and place your banner advertisements on websites visited by your audience. Banner advertising can help you reach a wide audience, share your in-person event participation message and drive traffic to your chosen landing page, perhaps one with more details of your exhibiting presence. Ensure your banners include eye-catching graphics, concise yet compelling copy, and the desired CTA to increase engagement.

In the B2B nutraceuticals industry, finding the right website can be a challenge, but here at Smartcore we offer you access to the right audience, the official event website, and industry-leading nutrition and food websites (Ingredients Network, Vitafoods Insights, and Fi Global Insights).

3. Targeted Advertising: This is a cost-effective way to reach and capture a potentially interested customer, for example, someone who has recently visited a relevant B2B website to source ingredients or products. As they make their way around the internet, they are served your ads, thus increasing the probability of the customer converting. Because it uses cookies to serve ads to B2B buyers who have been searching for products and have therefore visited a relevant website, you’re assured the best results since it shows your advertisement only to relevant website visitors. Use this tool to boost your brand’s visibility and share your in-person event presence with a relevant audience.

With our Targeted Ads (included in our Event Packages), you can reach organiser-verified attendees of Vitafoods Europe—through display banners or LinkedIn ads as they browse the web.

4. Sponsored Content: This type of online advertising offers you the opportunity to promote your brand, products, services, expertise, news, or announcements on website through insightful content pieces such as articles, interviews, or research findings. It’s a great choice to consider as partnering with a relevant B2B platform allows you to not only engage their existing engaged audience and tap into their industry reputation, but also position your brand alongside other players in the market and similar industry news. This quickly gives you a leg up among other exhibiting brands in the industry.

Here too, Smartcore gives you access to content websites (Ingredients Network, Vitafoods Insights, and Fi Global Insights), visited daily by tens of thousands of ingredient and finished product professionals from all over the world. Two of our three Event Packages include sponsored content as a smarter solution, enabling you to engage your audience with impactful messaging.

Capturing the attention of relevant attendees at Vitafoods Europe 2025 could be challenging. However, smarter digital marketing solutions such as targeted emails, banner advertisements, targeted ads, and sponsored content can help you cut through the noise and distinguish yourself from hundreds of participating companies. It can maximise your exhibiting presence and help take your business to the next level.

Work with us to successfully reach your target audience at Vitafoods Europe 2025. Our Boost-Your-Event Packages include pre-show campaigns to connect you with potential buyers in the lead-up to the event, and post-show campaigns to keep you top of mind among pre-registered visitor data, event attendees, and your target buyers from our extensive audience database of 400,000+ buyers.

Explore our success stories to see how we’ve helped other exhibitors connect with their buyers and boost visibility at Vitafoods Europe (and Fi Europe). Contact us today to learn more about the smarter solutions we offer, the challenges we can address for your brand, and to start writing your own success story. Book your free 30-minute online demo to get started.