AI and Content Creation in 2025: Key Trends, Benefits, and Time-Saving Prompts

We are in an era of intelligent content creation, where artificial intelligence (AI) has revolutionised how businesses approach content strategy and execution. According to HubSpot's 2025 AI Trends for Marketers report, content creation is the dominant AI use case for marketers (55%). Diving deeper, the most common use cases for AI-powered content are email marketing or newsletters (51%), text-based social media (49%), video/ audio social media (47%), blog posts and long-form content (46%), non-editorial website pages (37%), and search/ SEO content (34%). 

This highlights the rapid adoption of AI technologies in the industry as content creators and businesses look to stay ahead of the curve. In this blog post, we’ll explore AI’s influence on content creation in 2025 and the benefits it brings, share time-saving prompts, highlight the best platforms to use, and discuss ethical considerations and what the future holds. Let’s go! 

Who are we? An Informa Markets brand, Smartcore is your best-in-class B2B food and nutrition marketing solutions partner and the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe. We help ingredient suppliers boost visibility and reach their buyers, nurture them across their buying journey, and drive business growth. Our invaluable first-party data of 409,000+ buyers, data-driven insights, and specialised digital content channels and solutions set us apart from the rest. Download Smartcore's 2025 Digital Media Kit.

AI continues to redefine content creation in 2025, with marketers leveraging advanced tools to create hyper-personalised, data-driven campaigns that resonate with their audiences. Key trends include using AI for:

• Predictive analytics: To analyse large datasets, identify trends, and anticipate buyer needs and behaviours.
• Generative AI: To optimise content to engage better and adapt to audience preferences smarter.
• Hyper-personalisation: To deliver tailored messaging that resonates deeply with target audiences.

Utilising AI for content creation goes beyond efficiency, offering numerous benefits such as:

• Written and Visual Content Creation: AI-powered tools can assist in generating good-quality written content and create visually appealing graphics, infographics, and videos.

• SEO Optimisation: AI tools can analyse search algorithms and user behaviour to optimise content for keywords, improving search engine visibility and rankings while saving time and resources.

• Trend Analysis: By processing vast amounts of data to identify emerging trends, consumer preferences, and market shifts, AI helps content creators stay ahead of the curve and produce timely, relevant content.

• Social Media Copywriting: Craft engaging social media captions, posts, and ad copy tailored to specific platforms and target audiences, improving the effectiveness of campaigns.

• Editing and Proofreading: AI can assist with editing and proofreading, ensuring your content is free from grammatical errors, typos, and inconsistencies, while also suggesting improvements for clarity and readability.

1. Content Generation Prompts

• Write a [content type] about [topic] specifically tailored for [target audience]

• Create a [content type] that explains [concept] in a [tone/style] while engaging [target audience]

• Generate a [content type] that persuades [target audience] to [desired action] by highlighting [key benefit or feature]
   

2. Editing and Optimisation Prompts

• Optimise this [content type] for [target keyword], ensuring it follows SEO best practices

• Improve the readability and flow of this [content type] by refining structure and clarity

• Suggest actionable improvements to boost the SEO performance of this [content type], including keyword placement and meta elements
   

3. Visual Content Creation Prompts

• Design an infographic that visualises [data/concept] and effectively communicates its key points

• Create a social media graphic for [campaign/product] that resonates with target [audience] and drives engagement

• Generate a compelling video thumbnail for [video topic] that grabs attention and encourages viewers to click

As the demand for AI-powered content creation tools continues to grow, several platforms have emerged as industry leaders this year. Here is our roundup of the best AI content creation platforms in 2025:

1. ChatGPT is a versatile AI assistant that helps users brainstorm ideas, refine text, and expand content. With its plugin integrations and advanced features, it now supports tasks like research, summarisation, and even generating structured content, making it a valuable tool for creators.

2. Jasper is an AI writing assistant tailored for diverse content needs, including marketing copy and blog posts. In 2025, it stands out for its collaborative features, AI-driven workflows, and ability to adapt to your tone of voice, ensuring consistent and high-quality content.

3. Writesonic is a versatile platform built on GPT-4, offering multilingual text generation for quick drafts and polished pieces. This year, it also includes AI image generation and seamless integration with other tools, making it a comprehensive solution for diverse content needs.

4. Copy.ai features a user-friendly interface and an expanded template library, enabling users to create marketing and social media content quickly. In 2025, its automation features streamline workflows, delivering concise and effective text tailored to your goals. 

5. Copymatic is an AI-powered tool specialising in persuasive marketing copy, including ad campaigns, website copy, and scripts. It excels in personalisation and advanced analytics, ensuring content resonates with your target audience.

   For a more exhaustive list of AI tools, visit Superhuman’s Ultimate 100 AI Tools.

As AI technology continues to advance, the possibilities for content creation are expanding rapidly. Here are the key developments shaping the future:

1. Hyper-Personalisation: AI is already enabling content creators to deliver highly personalised experiences tailored to individual preferences, interests, and behaviours. In 2025, this has evolved further with predictive personalisation, where AI anticipates user needs and delivers content proactively, enhancing engagement, conversion rates, and customer satisfaction.
2. Real-Time Content Generation: AAI systems are now capable of generating content in real-time, responding to user queries, breaking news, or market changes instantaneously. This agility allows businesses to provide timely, relevant, and dynamic content that keeps audiences engaged and informed.
3. Voice and Conversational AI: With the widespread adoption of voice assistants and conversational AI, content strategies have shifted to accommodate voice-based interactions. In 2025, AI-powered voice content generation and optimisation are integral to creating seamless experiences for voice search, virtual assistants, and conversational platforms.
4. Multimodal Content Creation: The integration of text, images, videos, and audio into cohesive and engaging experiences is now a standard practice. AI tools in 2025 have refined this approach, enabling creators to produce immersive, interactive content that resonates across diverse formats and platforms.

AI has revolutionised content creation, but it’s important to address the ethical implications of its use. A key concern is the risk of AI systems reinforcing biases if they aren’t trained and monitored effectively. There are also questions about how AI might impact human creators, including fears of job displacement. Striking a balance between using AI’s capabilities and preserving human creativity and oversight is essential. Rather than replacing human efforts, AI should be seen as a tool to enhance and support them. By combining AI’s strengths with human expertise and ethical considerations, content creators can unlock new levels of efficiency and quality while safeguarding authenticity and trust.