How to Keep the Event Momentum Going with Post-Event Engagement

Ensure a seamless marketing transition from engagement before and during the event to post-event interaction by proactively developing a follow-up plan for your event leads in advance. Read the steps below for an understanding of what yours should include.

1. Scan leads during the event for easy lead management: Start by setting up a streamlined system to collect leads during the event. Leverage the latest technology and tools to scan badges or quickly capture business cards. This not only helps you gather information in real-time and guarantees accuracy, but also makes it easier to engage and connect with leads efficiently after the event.
   
   
2. Send a thank-you email to everyone you meet: Send personalised and friendly thank-you emails to everyone you connected with during the event. Let them know you appreciate their time and interest and remind them of the points you discussed. This thoughtful touch not only strengthens your relationship but also keeps your brand memorable in their minds.
   
   
3. Share event highlights: Keep the event momentum alive by sharing the best moments of your event experience on your digital platforms. Use social media, newsletters, and your website to show innovative product displays, any awards or recognitions received during the event, and other standout memories. This reinforces your brand's presence, generates post-event buzz, and establishes a personal connection.
   
   
4. Post event wrap-up content: Why not create a comprehensive event wrap-up article that recaps your key takeaways, highlights, and experiences. Share insights you gained and trends you noticed, and what these could mean for your industry. This not only provides valuable information for your audience but also positions your brand as a thought leader in the industry, adding long-term value beyond the event itself. 
   
   
5. Send post-event surveys: Gather valuable feedback by sending your leads a simple post-event survey with a mix of quantitative and qualitative questions. Use this chance to gain a better understanding of them and their preferences, so you can serve them better. For example, if you’re an ingredients supplier aiming to support your buyers with their product development, you could ask them about the products they’re interested in creating, their biggest challenges, and what is most important to them for a successful product.
   
   
6. Nurture and follow up on any sales leads: Prioritise timely and personalised communication with the leads identified during the event. Share relevant resources, address pain points discussed, and propose customised solutions to nurture your leads. You could go as far as to automate your follow ups as well. Your proactive engagement shows your dedication to meeting their needs and your potential as a partner.
   
   
7. Schedule meetings and calls: Take the initiative to schedule meetings and calls with promising leads, including when follow-ups are needed. This ensures you maintain the momentum gained and provides a structured timeline for in-depth conversations. It will also significantly speed up the conversion of event-generated leads into successful business partners.

Now that we’ve covered the crucial steps your follow-up plan should include, here are some needs we can address for you with our expertise and smarter digital campaigns.

1. Custom Content Production: We can help you craft your story with custom content created by our industry-specialised content team. Whether it’s video, articles, interviews, whitepapers, reports, or infographics, we can deliver the most in-demand types of custom content in the industry. Learn more here.
   
   
2. Custom Emails and Campaigns: As the official digital marketing provider of Vitafoods Europe, we can connect you with the attendees of the event – the buyers you’re trying to engage and nurture – through smarter digital campaigns. Reach them across multiple touchpoints and keep up the momentum gained during the show. Learn more here.
   
   
3. Custom Surveys: We specialise in producing custom surveys that can be tailored specifically to meet your unique business needs and requirements. Learn more here.

Are you looking for other solutions to engage your prospects in the months before and after Vitafoods Europe 2024? Then continue reading.

Your success doesn’t have to end at Vitafoods Europe. Continue engaging with your buyers throughout the year. We can help you with year-round digital packages that deliver real results and drive business growth. Explore them below:

• Webinar Sponsorship Packages: Our highly watched editorial webinars give you the chance to reach your buyers, generate over 300 high-quality leads, or showcase thought leadership. Simply choose your topic from our webinar calendar, a sponsorship package, and we’ll start your smarter marketing campaign. Expect to see an audience reach of over 27,000, over 500 registrations, and a detailed post-campaign report. Explore our Webinar Sponsorship Packages here.

• Digital Marketing Packages: We developed three tailored packages for goal specific success throughout the rest of the year. Depending on your marketing objective, choose Brand Awareness to boost visibility among your relevant audience, Lead Generation to gather valuable leads by gating content on custom landing pages, or Thought Leadership to establish authority and expertise among your target audience. Discover them here.

Our reliable data and smarter digital campaigns ensure we’re able to successfully deliver excellent-quality GDPR-compliant leads for your business, in addition to other goals such as brand awareness and thought leadership. 

Browse through some of our success stories to see how we’ve helped other businesses reach their buyers with smarter digital campaigns. If you’re ready to get started, get in touch with us today to learn more about the smarter solutions we offer and the challenges we can address for your business. Book your live demo here.