We found the platform very easy to use. Right from the start, the lead distribution section in the dashboard has been invaluable for understanding company sizes at a glance! The pre-defined company size filters have been incredibly helpful, making it so easy to focus on the larger companies.

What's more, Smartcore Lead Insights has expanded well beyond what the Vitafoods Europe app offers, particularly uncovering the specific types of ingredients our leads are interested in based on their content consumption preferences, as well as which content formats resonate most with our potential customers. This rich behavioural data has been transformative for elevating our marketing strategy and optimising our campaigns.

Žanluka Podgornik Pulec – Marketing Specialist, TOSLA Exhibitor at Vitafoods Europe 2026

Smartcore Lead Insights plays a crucial role in how we approach event success. Rather than focusing solely on individual leads, we leverage the platform's powerful features like Topics of Interest and Buyer Intent Scoring to understand what truly resonates with our Vitafoods Europe leads.

These insights have become invaluable in shaping our post-event marketing strategy. They directly influence our campaign planning and provide clear direction for future events—helping us determine which products, messaging, and materials deserve greater focus.

With Smartcore Lead Insights, we're gaining strategic intelligence that drives smarter marketing decisions and delivers better results.

Verified Exhibitor at Vitafoods Europe 2026

When you invest significantly in exhibiting at a major event like Fi Europe, ensuring a strong ROI is essential. Leveraging Smartcore Lead Insights was an easy decision for us. 

The platform provides actionable insights that have been invaluable to our efforts. The main value we gained from the platform was its credibility and the quality of the database, as well as the trust it conveyed to the contacts we reached through it. It helped reduce the time spent on outreach, mainly because our sales team did not need to search separately for email addresses or phone numbers, nor rely on generic ‘info’ inboxes, where response rates are usually low. In that sense, the platform worked more like a networking environment: our qualified leads were easier to reach, and we experienced a higher response rate overall.

For marketing, the lead intelligence offers a rich understanding of attendee interests. We gain a clearer picture of their specific needs, preferences, and the content formats that resonate most. Additionally, I value the ability to filter data and create highly targeted segments. As a marketer myself, this level of insight is incredibly helpful for creating more effective campaigns. I’ll admit I still have more to explore when it comes to the platform’s many features. But one thing is certain: at a time when staying front of mind and using resources strategically is so important, I’m eager to dive deeper and fully leverage the platform’s benefits.

Manon Dufour - Marketing Manager, ORIGINE SRL
Exhibitor at Fi Europe 2025