As you get ready to exhibit at Fi Europe 2026, did you know you can (and should) leverage Fi Europe visitor data to plan your pre-event marketing campaigns? With an expected 27,000+ attendees from across the F&B industry and 1,650+ exhibitors showcasing ingredients, technologies, and solutions, you need a smart, targeted strategy. And digital is the place to start. 

As the official digital marketing provider to Fi Europe exhibitors, brought to you by the event organiser, our experts have put together tips to help you maximise your outreach, impact, and ROI. 

In this blog post, you'll learn how to prepare for a targeted (pre-event) digital marketing campaign, deep dive into Fi Europe visitor data insights, and explore steps for a successful promotional plan.

Who are we? An Informa Markets brand, Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that help suppliers reach their buyers. As the official digital marketing provider for exhibitors at Fi Europe and Vitafoods Europe, we boost your event visibility and connect you directly with the right attendees. Download our Digital Media Kit to explore our products, packages, and prices.

What is Targeted Digital Marketing?

Targeted digital marketing relies on data-driven insights such as demographics, interests, and behaviours to accurately display your advertisements to specific targeted audiences. These strong audience segmentation practices empower you to be precise with your ads, ensuring you reach the right people—those really interested in your offerings.

How to Prepare for a Targeted Digital Marketing Campaign

Preparing for a targeted digital marketing campaign is essential for effectively reaching and engaging your target audience. This section explores the steps to drive meaningful engagement and results.

1. Identify your buyer persona: Understanding your target audience is important. Begin by defining the key characteristics of your ideal customer, including demographics, job titles, industries, behaviours, interests, and the challenges faced. This will provide a better understanding of who they are, where they're located, and what they’re searching for, helping you determine their relevance to your business. 
2. Consider the Fi Europe visitor profile: Once you know who you want to talk to, look at the official visitor profile to see who is actually walking the show floor. Attendees include buyers, manufacturers, distributors, retailers, and decision-makers actively sourcing ingredients, technologies, and solutions.
   
3. Plan your activations and content: Develop your marketing around your personas. This includes social media posts announcing your presence and personalised emails inviting them to your booth, alongside articles that explain the science behind your ingredients and products. Craft material that aligns with your personas unique interests and needs. For instance, R&D professionals may require different messaging and technical insights, while buyers in purchasing procurement may seek practical solutions. 

How to Utilise Fi Europe Visitor Data for Targeted Digital Marketing Campaign

Fi Europe provides a wealth of data that can greatly benefit your digital marketing efforts and help you unlock valuable business opportunities at the event. Consider these insights: 80% of attendees have decision-making power and 64% of attendees are C-suite executives. 

Let's Deep Dive into the Fi Europe Visitor Data

Let us break it down further. The Fi Europe visitor profile from the above-mentioned report features the following:

How to Leverage this Visitor Data Effectively

Here’s how you can utilise Fi Europe visitor data for your targeted (pre-event) digital marketing campaigns:

• Segment your audience: Use the visitor data to segment your audience into specific groups based on their roles, industries, and locations. This will allow you to create more targeted and relevant marketing messages.
• Personalise your outreach: With detailed information about your audience, you can personalise your marketing efforts. Tailor your emails, advertisements, and content to meet the specific needs and interests of each segment.
• Optimise your campaigns: Continuously monitor and analyse the performance of your marketing campaigns. Use the insights gained from the data to refine your strategies and improve your results.

Remember, targeted digital marketing could be what differentiates you from your competitors and empowers you to stand out among the hundreds of participating brands. With this framework and our crucial insights, you are well on your way to crafting a smarter marketing strategy.

Next Steps

How can Smartcore help you? As the official digital marketing provider to exhibitors at Fi Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI. 

Explore our Boost-Your-Event Packages, specifically designed to boost your Fi Europe event visibility, help you get in front of your target audience, and achieve any other event objectives. Depending on your goals, we offer custom packages tailored to your needs: 

1. Top of Mind provides the most detailed targeting solution to potential visitors. 
2. High Relevance offers direct connection with pre-registered visitors.
3. High Reach drives awareness and visibility for your brand among a highly-relevant audience. 

Not only this, you'll see an audience reach of up to 120,000, a boost in brand awareness of up to 25%, and an increase in stand traffic of up to 20%.

Alternatively, if you're looking for standalone options, choose from among our top targeted products: 

1. Targeted Ads engage organiser-verified event attendees on reputable third-party websites.
2. Targeted Custom Branded Email reaches pre-registered visitors with a custom email.
3. Advert in the Event Trend Guide spotlights your brand among the most important innovations at the event (printed and distributed onsite for the first time this year!).

Hear from exhibitors such as Saanroo and PLT Health Solutions how we’ve helped them boost visibility and achieve other event goals. Contact us today to learn more about the pre-event marketing solutions we offer, the challenges we can address for your brand, and to start writing your own success story at Fi Europe.